There are different theories about blogging and different results. The tried and true theories are the ones to consider important because they are the ones that cause the results you want… blog monetization!
There are diverse kinds of blogs that draw distinct types of readers. The important aspect about the successful blogs is that they draw readers who in turn, purchase their wares.
Rules for Writing a Successful Blog Post
- Create a pertinent and image related title.
- Be succinct a.k.a. concise.
- Be passionate and opinionated but always respectful and appreciative.
- Set up your post so that it can be read or scanned easily.
- If you can use bullet points in a post, use bullet points.
- Use key words appropriately. (What does that mean? To be continued.)
- Stay true to your own style.
Be sincere with your blogging. Your blog can make or break the financial future of your blog! 
Photo: IvanWalsh.com
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Spark Your Readers’
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Appeal
Your coaching blog should be clean and appealing. It’s possible to create a great looking site for under $100.00.
Navigation
Your site must load quickly and be easily navigated.
Content
Content should be helpful and geared toward your readers Put their questions and concerns to the forefront. Be a resource. Offer valuable content so that they want to come back. Google notices how long readers stay on a site.
Focus
Think about what you talk about most of the time. Gear your content toward that subject. Make sure that your content is shared because of its value. Write about the subject that you want to have ranked well with the search engines.
Links
Do not get so caught up with internal links that you put your readers off. Instead, link to the content that is most valuable.
Appreciate
You must remember that people arrive on your site for various reasons. A friend may have mentioned it. They may have seen a tweet. You may have been quoted. So appreciate the visitors and then nimbly guide them toward more of your best content. Don’t ever forget that there is power in humility.
Photo: LadyDragonfly CC – TY for 300,000
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Recently, I witnessed a business that was interested in expanding their Twitter and social media efforts. The immediate questions were along the lines of, “How do we get lots of followers? How do we get listed? How many tweets do we do a day? How do we word our advertising on Twitter? How do we do automatic tweets?”
I began to explain what was important and what wasn’t. I explained the subtleties and the “Do Not Dos.”
An abbreviated version is below
- Engage with people and show interest.
- Get to know them and what their story is as much as possible.
- Find people to follow who are interested in the same things as you are.
- Answer tweets to you. If they took the time, show them that you appreciate their efforts by answering.
- Don’t use automatic tweets except in certain circumstances.
- Give of yourself and help people.
- Don’t be phony.
- Don’t re-tweet without reading.
- Don’t react to irritating or angry tweets.
- Learn to use Twylah.
- Use hash tags appropriately.
- It’s better to tweet less than tweet wrong.
- Pay attention to the experts and not the self proclaimed Gurus.
Social media is all about the people and the businesses behind the tweets and the loyalties that are formed. Contrary to what the media would like people to believe, it’s not just about the number of followers. It’s about the relationships that are formed which in turn boost personal and business success by creating ambassadors for you and or your business.
Photo: joshsemans
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